When it comes to streamlining sales processes, scaling up a business, and growing their online presence, small and medium-sized businesses opt for Lightspeed Shopify integration. These are the two most popular tools that can be extremely beneficial for online stores. For example, getting precise inventory, improving customer experience, boosting sales volume, and addressing the management issue.
Most retailers are connecting these platforms to reap a range of benefits along with saving quality time and money. It also helps in preventing the obstacles that prohibit their business growth. This powerful integration can provide you with valuable data and useful insights for your marketing efforts.
In this post, you will learn how Lightspeed’s integration with Shopify can help you improve online sales.
Importance of Lightspeed and Shopify integration
E-commerce, or online business, is one of the fastest-growing industries in the world. Retail services for essential goods, food items, and other businesses turn into eCommerce after encountering the challenging COVID-19 pandemic around the world. It allows them to fulfil their customers basic needs along with their contactless demands.
Any customer will come back to your online store only when he or she is completely satisfied with your products and services. For example, he will prefer to shop at your store if he is able to quickly get accurate order details, make a fast order placement, and get its delivery on time. Everything will occur right on time when your backend procedures work perfectly, like providing precise inventories, shipping products, reducing overselling, and others.
Integrating Lightspeed Shopify will help you achieve all these things and better adapt to the rapidly changing market. The Lightspeed is a cloud-based point-of-sale system that has advanced features for hospitality, retail, and golf merchants. It allows them to secure, improve, and manage their business across multiple eCommerce channels.
Retailers who have an online store on Shopify can smoothly run their business by integrating it with Lightspeed POS. It makes complicated business issues simpler by providing superior features. For example, inventory management, insightful reports, instant retail purchase orders, easier customer information management, automatic email marketing campaigns, and sales tracking.
How Can Integrating Shopify and Lightspeed Increase Online Sales?
Making an investment in Shopify Lightspeed integration can reward your business with an array of benefits, including but not limited to the ones below.
- Multi-Store Connectivity
You can facilitate your potential Shopify customers gathering their orders from your store closest to them. This way, you can better optimize the omnichannel experience of your customers, thereby providing an opportunity for improved sales.
- Inventory Management
The combination of Lightspeed and Shopify will provide you with the amazing ability to seamlessly manage inventory in real time across various e-commerce channels, multi-channel eCommerce inventory management. Using this method, you can effectively track your inventory levels in brick-and-mortar and online stores. You will be able to make sure that you will always have the right items in stock to immediately satisfy consumer demand.
- Reduced Overselling
By getting updated and accurate information about your products, you can manage your stock accordingly. It will help you prevent or reduce the lost sales due to out-of-stock products. This means, you can avoid overselling or overstocking, which can prove to be highly expensive. You can easily maintain customer, order, and product data across in-store and online purchases.
- Manage Multiple Channels from One Location
Integrating Lightspeed with your Shopify account will provide you with a central location for organizing and selling products simultaneously on several markets. It will reduce the manual efforts required for managing the product catalogue, price adjustments, stock levels, and other things on multiple channels. Having an online presence on multiple channels with reduced manual work will benefit your business with more sales.
- Enhanced Visibility
Another major benefit of Lightspeed Shopify integration is that it improves the visibility of your business. You can expand your business’s presence online by reaching a wider audience and enhancing your visibility in the highly competitive online world. That’s possible because Shopify is one of the most widely used e-commerce platforms. At present, it is being used by millions of businesses globally. Hence, when you link your in-store sales to Shopify, you can increase your online presence and target prospective customers who otherwise may not be aware of your items.
- Better Customer Experience
By integrating your Lightspeed POS with Shopify, you can provide a seamless and satisfactory shopping experience to your target customers. They can quickly search for and buy your products from an in-store or online store (your business website). The immense flexibility of buying items online and getting them delivered straight to their doors ultimately improves their experience and satisfaction. Even this also enhances the possibility of repeat buyers and business.
- Improved Marketing Efforts
Access to real-time customer data, inventory levels, and product-related information across in-store and online channels will improve your marketing efforts. You will get updated data and insights to inform your advertising efforts. You have to update essential details like customer offers, new item information, and others in only one place. After integration, product, sales, and order data get automatically synced in all systems. This means orders across all channels will track and update automatically. You can use valuable insights to better understand potential customers, create customised marketing campaigns, and increase marketing efforts.
So, if you’re a small or medium-sized business and want to give a significant rise to your sales, then look no further. Connect to Lightspeed Shopify and get ready to improve your customer experience and sales. Efficient integration will eventually take your business to the next level with a streamlined retail operation.