Gaining Wins in the Retail Business by Selling Omnichannel Using Bigcommerce
Having only a brick-and-mortar store may not suffice for your business goals. You must take your business online and create an eCommerce store on platforms like Bigcommerce. And when you decide to do that, don’t forget about Bigcommerce POS integration.
If you are a newbie in the eCommerce world, you may wonder what Bigcommerce POS integration is. If you are already running a big-commerce store, you may want to find a solution to manage your online and offline store more effectively.
Whether you’re a newbie or looking for a solution to sell on multiple channels, this blog contains information about Bigcommerce POS integration that benefits everyone.
Key Takeaways
Choosing to sell online is important for retailers to reach a larger audience and increase their sales.
Selling on multiple channels poses challenges like inventory management, data transfer, etc., which can be tackled by BigCommerce POS Integration.
Integrating BigCommerce with POS ensures auto inventory management and consistent product information across channels and offers many other benefits.
Sell Where Your Customers Are - Sell Online
The first rule of business says always to sell where your customers are. If you’re selling your products offline and wondering why you’re not getting enough sales, you’re missing your vast audience.
Yes. Your offline store has a limited range of serving customers. At a time when a significant proportion of buyers are found online, selling only through an offline store is never going to make the sales you want to achieve.
Online shopping is not a new word in the dictionary. It has been around for several years now, and today, it has become the first preference of every buyer. Therefore, it becomes crucial for you as a retailer to sell online when customers are looking to make a purchase.
This way, you establish an omnichannel presence and have a larger audience to tap into and find more potential customers.
However, selling on multiple channels has its challenges.
Challenges of Selling Omnichannel
It is always a task to sell through multiple online and offline stores on different platforms. Here are some of the key challenges you may face while selling omnichannel.
Inventory Management
Managing your inventory is undoubtedly the biggest problem when you sell across different platforms. It is hard to track the inventory after every order, and you may only have an accurate inventory after placing any order.
As a consequence, you may end up overselling a product or may face situations like stockouts.
Order Processing
Timely processing of orders is one of the key factors that affect the overall performance of your business. However, managing it becomes a risky game when you are selling omnichannel. Manually processing every order consumes a lot of time and also leaves a huge margin of error.
There are always incidents where the wrong order is delivered to the customer’s address.
As a result, you fail to deliver the right products to your customers, and they keep piling up your business’s unsatisfactory score.
Supply Chain Data
Due to a lack of inventory visibility and lack of data synchronization between multiple channels, it is not possible for retailers to make informed decisions. This further leads to overstocking or understocking of products, causing massive disruption in the whole supply chain system of the business.
Transferring Data Between Online and Offline Stores
Another major challenge that retailers face while choosing omnichannel selling is the transfer of data. With no connection to seamlessly transfer the data across the channels, retailers usually function like a disabled business that lacks the ability to produce the right metrics and KPIs that are important to track and improve the business.
How do we tackle these challenges?
That’s an obvious question, and you’ll be glad to know that we are here with the answer.
Bigcommerce POS integration - Pumping Life to Your Business
When you start an online store on Bigcommerce and already have an offline store, the first and foremost thing is to bridge the gap between your stores. Why so? Because without integrating all your stores, you may never get to harness the full potential of your business. Plus, you’ll always fall for the challenges that were discussed in the previous section.
Choosing Bigcommerce POS integration is the only right thing you can do. It pumps life into your business and lets it function more effectively.
‘What happens after Bigcommerce POS integration?’
It automates your business operations and lets you spend more time working on other crucial aspects of your business. With Bigcommerce POS integration, you reduce the need for manual data entry and save you much on human resources. Plus, it reduces the margin of error in data management, order processing, and other crucial areas.
To understand the need for Bigcommerce POS integration, having a look at its benefits for retailers is a good idea.
Benefits of Bigcommerce POS integration
Auto Inventory Management
Once you integrate Bigcommerce and your POS, it automatically transfers data across your different online and offline stores. This, in turn, keeps your inventory auto-updated after every order, and you get real-time inventory updates.
Timely Delivery of Products
Since integration also automates the order processing part, it is easier for you to quickly process the orders and deliver them to the customers with the least margin of error.
Omnichannel Selling
The biggest benefit of Bigcommerce POS integration is that it lets you sell across multiple channels, online and offline, by offering a unified interface to manage inventory, order details, and other crucial data.
Consistent Product Information
Bigcommerce POS integration enables complete synchronization of product details, including their pricing, across all channels. This way, you can offer consistent product information to the customers that adds up to their good experience.
In-depth analytics and reports
After choosing Bigcommerce and POS integration, you get access to all the data, including sales reports, order details, and inventory, in real-time. This allows you to make informed decisions for your business and plan inventory procurement and other important aspects of the business.
Aren’t these great benefits for retailers?
However, you can only get 100% of these benefits if you choose the right integration service provider.
The Best Solution for Bigcommerce POS integration - SKUPlugs
You can find several integration solution providers on the internet, but SKUPlugs offers the most trusted solution to retailers. With an innovative, no-code integration solution, SKUPlugs is your way to realize 100% of the benefits of Bigcommerce and POS integration.
From user-friendly design to simplified integration options, SKUPlugs has everything that you need to streamline your offline and online business. Driven by the latest technologies, it allows lightning-fast synchronization of inventory across multiple channels. Not just that, you can sync multi-level product prices and manage several different variations of products.
There’s no reason to wait anymore. Sign up now and start your free trial to experience the real power of Bigcommerce POS integration in Omnichannel selling.