Fuel Up Your Online Selling Journey Using Faire Integration by SKUPlugs
Faire B2B marketplace helps retailers to purchase inventory from brands around the world. It connects brands with hundreds of thousands of retailers to sell their products.
The Faire wholesale marketplace brings retailers and brands together to do business with ease. In this article, we’ll show you how you can use this platform to gather a collection of products that will drive profits for your retail business.
Here, you’ll learn what Faire is all about, how you can get started, and an integration that can help improve your customer experience. With no further ado, let’s get into the meat of things.
Key Takeaways
● A fair marketplace helps retailers purchase inventory from decent brands.
● Finding the right products and brands is key to boosting sales in your online store.
● You can streamline your inventory management by using a Faire integration like SKUPlugs
● Improving your shopper experience will attract new customers and increase your sales.
What is Faire Marketplace?
Faire is an online wholesale marketplace that connects retailers with brands in different parts of the world. The platform helps to empower small-scale retailers with resources to compete with established brands in the e-commerce industry.
In Faire, you can purchase inventory in categories like home decor, pets, jewelry, food and drinks, beauty and wellness, men, and so on.
If you’re confused as to which stock to purchase then you can always browse through the bestseller category to discover the products that would be a good fit for your store. You can also shop under unique categories like handmade, eco-friendly, organic, and women-owned.
How Faire can help you to Grow your E-commerce Store
Starting an online retail store is no easy feat, and growing your store is probably even more difficult. Fair B2B marketplace can help you to grow your online retail store in several ways.
● Access to thousands of brands globally: A fair wholesale marketplace grants you access to a deep pool of products from reputable brands around Europe, North America, and Australia. This would have been difficult to achieve as a small-scale online retailer looking for customers across borders.
● Free Shipping for Insider Membership Plans: Shipping and logistics is one of the many headaches of running an online retail store. Faire tackles this with free shipping for insider membership plans. If you subscribe to one of these plans you stand a chance of enjoying free shipping perks.
● Unique Categories of Inventory to Boost Sales: There are diverse kinds of product categories to choose from. So you have an endless supply of products from different brands to fill up your store. You can shop from bestsellers from different categories and brands.
● Personalized Shopping Experience: The Faire marketplace algorithm recommends products based on your personal preferences and previous purchases. This will make it easier to identify new products to add to your inventory. It will help you make proper plans to restock your online store.
How to Get Started with Faire Marketplace?
Getting started with Faire is quite easy whether you have an online store, brick-and-mortar store, or pop-up shop.
You just need to sign up for a free account and start shopping for inventory with thousands of brands, where you will get exclusive wholesale prices and hot deals on inventory from reputable brands.
Here are some tips for buying inventory from brands in Faire:
Purchase from Local and International Brands
Most retailers prefer shopping from local brands that are within their geographical location for obvious reasons. First, the convenience of lower shipping rates and the interests or preferences of their customer base.
You can use the location filter option to find local Faire brands near you and also stretch your reach across borders to international brands. Shopping with international brands can help you purchase hard-to-find items that will create a buzz around your store and attract new customers.
Faire operates in places like the United States, Canada, Europe, and Australia, which gives you the freedom to shop around the world.
Find Unique Inventory with the Filter tool.
You can discover great inventory using the filter tool and wade through stocks based on categories like home decor and men, and further your search with sub-categories like organic and handmade.
There are so many other filter options that will help you fine-tune your searches and sort out brands that have just the right products you need for your store.
If you prefer to keep things simple, you can search by New Brands, New Products, Most Popular, Faire Specials, Show Shoproom, and Featured. It’s your call—browse and find products that will resonate with your store and target audience.
Browse Products with Minimum Orders
Perhaps you’re looking to try out your new products without over-committing, so you can use the low minimum order filter option. Some brands have a minimum number or amount of inventory that will make you eligible to place an order. This varies by brand and depends on if it’s a first-time or repeat order.
In this instance, you can use the “no minimum order” option to filter out brands that have minimum order limitations so you can purchase any amount of products you need. Various filter options will also help you to find brands that have the lowest possible minimum order restrictions. So you can save costs and avoid the risk of purchasing a large inventory that will only sit on the shelves and eat dust.
Shop by Delivery Time
If you’re quite interested in fast deliveries, then you can use this filter to meet trends and demand spikes.
The “Lead time” filter will help you browse through products by delivery time, such as three days or less, 6 days or less, 9 days or less, or 14 days or less. Of course, this depends on the location of the brand and the nature of the products.
In addition, you can use the “Shipping window” and “Ship ASAP” options to narrow down your search to brands that have the fastest delivery and order fulfillment on Faire. In short, this will help you to plan and make informed decisions in your stocking strategy.
Shop with Trendy Products
If you don’t know which products will do well in your store and you’re short on time to research products, then you can pop into the trending product categories.
Here, you’ll find best-selling products under different categories that are driving business for retailers on Faire. In the trending product category, you can search according to holiday seasons like “Christmas,” “Easter,” and “Mother’s Day” and shop with customer personas like “Foodies,” “Western apparel,” and “New parents.”
Find Brands that Suit your Values
There is also a value tags section for searching for brands who believe in your business and product core values. The value filter option provides you with options like organic, handmade, gives back, women-owned, not on Amazon, eco-friendly, and LGBTQI+ owned.
To make things easier for you, Faire provides strict stipulations that brands must follow to list their products under the value section.
For example, organic products must be made out of certified materials, handmade products must be manufactured by the brand without outsourcing help from another brand, and the “not on Amazon” tag entails that the brand doesn’t sell directly to merchants on Amazon.
Use the Curated Collection
Faire’s curated collection will give you insights on the next line of products to stock up that will suit your store and delight your customers. It helps users browse through similar groups of products under different categories and themes, such as seasons. You can also shop from a single brand or style by clicking on the “more like this” option.
Benefits of Providing a Seamless Shopping Experience
The benefits of providing a seamless shopping experience are quite rewarding. Here are a few:
● The absence of errors like wrong stock counts and order errors will turn prospects into repeat or long-term customers
● Shoppers will love to come back to your store if you sell hard-to-find items
● Quick delivery times and order fulfillment will build trust in your business
● Customers will refer your store to their close circle of friends and family members if you provide a good shopping experience
● Your store’s reputation will grow within the location that you serve
Enhance your Customer’s Buying Experience with SKUPlugs Faire Integration
With a Faire integration solution by SKUPlugs, you can synchronize your marketplace inventory with your offline and online stores. And keep an accurate inventory across your POS and online sales channels.
Using Shopify Faire integration will help you connect your product data to your Faire marketplace to improve order processing and fulfillment. One advantage of syncing your stock across your sales channels with SKUPlugs is that it will automate your inventory and order management.
Additionally, you have analytics data reports to check your sales and progress in the marketing channels connected to your Faire marketplace. So you can have a holistic view of the performance of your offline and online channels.