How SKUPlugs Helped ElectroBrooks Supplies Centralize Inventory with Zoho Inventory BigCommerce Integration
The growth journey of ElectroBrooks Supplies with Zoho Bigcommerce Integration began when their online store started receiving more orders than their internal systems could comfortably handle. ElectroBrooks Supplies is a supplier of consumer electronics accessories and smart device components such as charging cables, wireless earbuds, power banks, and Bluetooth adapters. Their BigCommerce store attracted customers from different regions, while Zoho Inventory managed warehouse stock and billing operations.
As sales increased, their team struggled to keep inventory and order records accurate. BigCommerce worked as a sales channel, while Zoho Inventory was used for stock control and invoicing. However, both systems were running separately, creating confusion and delays in daily operations. The business realized that without system automation, future growth would become difficult to manage.
Client Background
ElectroBrooks Supplies is owned by Kevin Brooks and operates as a mid-sized electronics accessories supplier. The business serves both retail customers and small resellers who buy in bulk. Their warehouse operations rely on Zoho Inventory to track stock, manage purchase orders, and generate invoices. Their online sales channel is powered by BigCommerce, which allows them to list products and accept customer orders.
Over time, their product catalog expanded to hundreds of SKUs, and daily order volume increased. While sales were growing, the lack of connection between systems created serious operational pressure.
Operational Problems Before Integration
Disconnected Order Flow
Orders placed on BigCommerce were not visible inside Zoho Inventory. Staff had to manually create sales orders and invoices for every transaction. This caused delays and frequent mismatches between actual sales and system records.
Inaccurate Stock Levels
When stock was updated in Zoho Inventory, BigCommerce did not reflect those changes automatically. Some products showed available online even when they were out of stock in the warehouse. This resulted in canceled orders and customer complaints.
Manual Reconciliation
At the end of each day, the finance team had to compare BigCommerce orders with Zoho Inventory entries. This reconciliation process took hours and increased the risk of billing errors.
Why Integration Became a Priority
The management team realized they needed automation to:
- Sync orders instantly
- Keep stock levels accurate
- Reduce manual work
- Improve invoicing speed
- Support business expansion
They understood that only a proper Zoho Inventory Integration with their ecommerce store could solve these issues and stabilize daily operations.
How SKUPlugs Entered the Picture
Kevin Brooks searched for a technical partner who could connect Zoho Inventory with BigCommerce reliably. During his research, he discovered SKUPlugs and reviewed their experience with inventory and ecommerce integrations.
After exploring the service pages and case studies, he contacted SKUPlugs for a consultation. The SKUPlugs team scheduled an online meeting to study the business workflow and understand the technical gaps.
Discovery Call and Business Assessment
During the meeting, SKUPlugs analyzed:
- How orders were received from BigCommerce
- How Zoho Inventory handled stock and invoices
- Product SKU structure
- Tax and pricing logic
- Reporting requirements
It became clear that the lack of BigCommerce Integration with Zoho Inventory was causing data duplication and operational delays.
SKUPlugs proposed a structured integration model to automate the entire order and inventory process.
Integration Planning Strategy
SKUPlugs designed a workflow that would:
- Push BigCommerce orders into Zoho Inventory
- Sync product stock in real time
- Match SKUs between platforms
- Maintain price consistency
- Reduce human intervention
The goal was to Connect Zoho to BigCommerce without interrupting ongoing sales operations.
Product Mapping and SKU Alignment
The first step involved mapping products between the two systems. This ensured that:
- Each product matched correctly
- Variants were properly linked
- Prices remained consistent
- Stock rules were aligned
Once mapping was completed, SKUPlugs configured the Zoho Inventory integration with BigCommerce using test data to validate accuracy.
Testing Phase
Before going live, test orders were placed on BigCommerce. The team verified that:
- Orders appeared correctly in Zoho Inventory
- Inventory was reduced automatically
- Invoices were created properly
- Customer data transferred correctly
This step ensured a stable launch without live errors.
System Go-Live and Training
After successful testing, the integration was activated. SKUPlugs trained ElectroBrooks Supplies staff on the new workflow. Instead of manually entering orders, the team could now manage everything from Zoho Inventory.
The Zoho BigCommerce sync created a single source of truth for sales and stock.
Business Improvements After Integration
Inventory Accuracy
With Zoho BigCommerce inventory sync, stock updates happened instantly whenever a sale occurred. This eliminated overselling and improved customer trust.
Faster Invoicing
Invoices were created automatically inside Zoho Inventory as soon as orders arrived from BigCommerce. This reduced billing delays and improved cash flow.
Lower Workload
Automation removed the need for daily manual reconciliation, saving several hours of staff time every week.
Daily Operations with the Integration
Using the Zoho BigCommerce plugin, ElectroBrooks Supplies now manages:
- Orders in one dashboard
- Products from a single catalog
- Stock with real-time updates
- Invoices automatically
- Reports without manual calculation
Employees spend more time on customer service and supplier coordination instead of data entry.
Growth and Performance Results
With stable automation, ElectroBrooks Supplies expanded their product listings and introduced new accessory categories. They also launched promotional campaigns without worrying about stock mismatches.
Within a few months:
- Order processing speed improved
- Inventory accuracy increased
- Customer complaints reduced
- Monthly revenue showed steady growth
The integration created confidence to scale operations.
Long-Term Partnership with SKUPlugs
SKUPlugs continues to support ElectroBrooks Supplies by:
- Monitoring system performance
- Updating integration rules
- Handling product catalog growth
- Providing technical assistance
This partnership allows the business to focus on sales and logistics while SKUPlugs manages the integration layer.
Client Testimonial
“Before working with SKUPlugs, our BigCommerce and Zoho Inventory systems were completely separate, and managing them was stressful. Orders had to be entered manually, and stock levels were never fully accurate. After the integration, everything became smooth and reliable. Orders flow directly into Zoho Inventory, inventory updates automatically, and invoicing is much faster. SKUPlugs understood our operations and delivered exactly what we needed. Their support team is responsive, and we feel confident growing our business with their solution.”
— Kevin Brooks, Founder of ElectroBrooks Supplies
Conclusion
ElectroBrooks Supplies’ success story shows how automation can transform inventory and ecommerce management. By implementing Zoho Inventory BigCommerce Integration with SKUPlugs, the business achieved:
- Automated order flow
- Accurate stock control
- Faster invoicing
- Reduced operational workload
- Scalable business growth
SKUPlugs created a reliable bridge between Zoho Inventory and BigCommerce, helping ElectroBrooks Supplies operate efficiently in a competitive electronics accessories market.