How SKUPlugs Helped GearReed Tools Centralize Sales Operations with Square BigCommerce Integration
GearReed Tools is a growing industrial tools and equipment supplier serving contractors, manufacturing units, and industrial buyers through both physical outlets and an online store. As the business expanded across channels, managing sales operations became increasingly complex. To streamline order processing and improve operational efficiency, GearReed Tools chose a reliable Square BigCommerce Integration that could centralize in-store and online sales into one unified system. This case study highlights how SKUPlugs helped GearReed Tools simplify workflows, reduce delays, and support consistent business growth.
Client Overview
GearReed Tools is an industrial tools and equipment supplier founded and managed by Thomas Reed. The company provides a wide range of heavy-duty tools, machinery parts, safety equipment, and maintenance supplies to businesses that rely on timely delivery and accurate order fulfillment. GearReed Tools works with construction firms, warehouses, factories, and independent contractors who depend on fast service and product availability.
To support different buying preferences, GearReed Tools operated physical retail counters using Square POS while also running a BigCommerce store for online customers. As online demand increased, the gap between offline and online systems started creating operational challenges that slowed down fulfillment and impacted customer experience.
Operational Challenges Before Integration
Before implementing a proper Square POS Integration, GearReed Tools managed in-store sales through Square and online orders through BigCommerce separately. While both systems worked well individually, the lack of connectivity between them caused inefficiencies that became more visible as order volume increased.
Some of the major challenges included:
- In-store Square sales and online BigCommerce orders handled independently
- Manual transfer of online orders into Square for processing
- Delays in fulfillment due to duplicated data entry
- Increased workload for staff during peak sales periods
- Difficulty tracking overall sales performance accurately
These issues not only slowed down daily operations but also increased the risk of order processing errors, affecting delivery timelines and internal coordination.
Why GearReed Tools Needed a BigCommerce Integration
As GearReed Tools continued to grow, it became clear that manual coordination between platforms was not sustainable. A reliable BigCommerce Integration was required to ensure that online and offline sales could work together seamlessly.
The business had clear goals:
- Centralize all orders in one system
- Reduce manual order handling
- Speed up order processing and fulfillment
- Improve visibility across sales channels
- Build a scalable system for future growth
Thomas Reed understood that automation was key to maintaining service quality while expanding operations.
Discovering SKUPlugs as an Integration Partner
While searching for solutions to connect Square to BigCommerce, GearReed Tools came across SKUPlugs through online research and recommendations. The platform stood out due to its focus on real-world use cases, automation capabilities, and flexible integration options.
SKUPlugs offered a solution that aligned perfectly with GearReed Tools’ requirement to centralize sales operations without changing their existing systems. After reviewing the features and documentation, the team decided to reach out for a detailed discussion.
Initial Online Meeting and Planning
After contacting SKUPlugs, GearReed Tools scheduled an online consultation with the integration specialists. During this meeting, the SKUPlugs team carefully analyzed their business workflow, order volume, and fulfillment process.
Understanding Business Requirements
The discussion focused on:
- How in-store and online orders were currently processed
- The pain points caused by manual order handling
- Peak sales periods and staffing challenges
- Long-term scalability expectations
Based on this assessment, SKUPlugs proposed a customized Square POS integration with BigCommerce that would automate order flow and remove operational bottlenecks.
Implementation of Square BigCommerce Sync
Once the integration plan was finalized, the implementation phase began. SKUPlugs followed a structured approach to ensure smooth onboarding without disrupting daily operations.
Integration Setup and Testing
The process included:
- Securely linking Square POS and BigCommerce
- Mapping order and product data accurately
- Enabling automatic syncing of online orders into Square
- Testing the setup to ensure stability and accuracy
With the Square BigCommerce sync live, online orders placed on BigCommerce began appearing automatically in Square POS, eliminating the need for manual data entry.
Centralized Order Processing and Workflow Improvements
After the integration went live, GearReed Tools immediately noticed improvements in daily operations. Orders from both channels were now visible in one place, making it easier for staff to manage fulfillment.
Key benefits included:
- Faster order processing
- Reduced manual workload for staff
- Fewer chances of missed or duplicated orders
- Improved coordination between sales and fulfillment teams
Automation allowed the team to focus more on customer service and logistics instead of administrative tasks.
Improved Inventory Visibility and Control
Although inventory issues were not the initial concern, the integration also brought better stock visibility. With Square BigCommerce inventory sync, GearReed Tools gained clearer insights into product movement across channels.
Benefits included:
- Better understanding of fast-moving products
- Improved stock planning and reordering
- Reduced risk of selling unavailable items
- More consistent inventory data across platforms
This additional clarity helped GearReed Tools maintain product availability and meet customer expectations more effectively.
Daily Operations with the Square BigCommerce Plugin
The Square BigCommerce plugin became an essential part of GearReed Tools’ daily workflow. It operated reliably in the background, ensuring that orders and data remained synchronized without manual intervention.
Staff experienced:
- Simplified daily operations
- Less platform switching
- Reduced human error
- Faster response to customer inquiries
The plugin helped maintain consistency and efficiency across all sales activities.
Measurable Business Results
Within a few months of using SKUPlugs, GearReed Tools began seeing tangible improvements in performance and profitability.
Results included:
- Order processing time reduced by nearly 40%
- Significant decrease in manual errors
- Faster fulfillment and improved delivery timelines
- Increased customer satisfaction
- Better use of staff time and resources
By streamlining operations, the business was able to handle higher order volumes without increasing operational costs.
Long-Term Use and Ongoing Support
Even today, GearReed Tools continues to use SKUPlugs as a core part of their sales infrastructure. The integration has scaled smoothly as the business has grown, proving its reliability and long-term value.
SKUPlugs’ ongoing support and proactive assistance have ensured that the system remains stable and aligned with evolving business needs.
Client Testimonial
“Managing online and in-store orders separately was slowing us down. SKUPlugs helped us bring everything together with a reliable Square BigCommerce Integration. Our order processing is faster, errors are reduced, and our team works more efficiently. The support and setup process were excellent.”
— Thomas Reed, Founder of GearReed Tools
Why GearReed Tools Recommends SKUPlugs
GearReed Tools recommends SKUPlugs to any business looking to simplify sales operations and build a scalable system.
Reasons include:
- Easy and reliable integration
- Strong automation capabilities
- Expert onboarding and support
- Proven results in real-world scenarios
Conclusion
GearReed Tools’ experience shows how the right integration can transform business operations. By choosing SKUPlugs for their Square and BigCommerce connection, the company eliminated manual order handling, improved fulfillment speed, and created a centralized sales system ready for future growth.
For businesses looking to streamline operations and manage multiple sales channels efficiently, SKUPlugs provides a dependable and growth-focused solution.